In its current form it is an interesting in a tech demo sort of way and probably great to get people to beta test your iOS apps. I mean, $60 per month and allowing people in various areas to beta test your apps without needing to buy an iOS device or have to update the app on their device after every little update is pretty cool. Outside of that, it's pretty steep on a per user cost in allowing people access to your apps. If I was a developer running a business it seems pretty steep to only have a total of 10 users able to access my iOS apps at any point. That means I'd have to be making a minimum of $6 just to roughly break even. And that's over the long haul. Good idea and probably a great resource for developers though.
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