So, I googled "annuity" earlier today. Actually, I couldn't think of the word "annuity" at first (yeah, I know... brainfart), so I googled "it's my money and I want it now." I watched a couple of the commercials from the 90's on Youtube thinking they would say the word, but they didn't. So I clicked on JG Wentworth's webpage.
I just saw an ad on the sidebar here that said "It's your money. Use it when you need it." Like it thinks I'm actually a targeted ad customer that will benefit from this.
This happens several times a day. Something will pop into my head or I'll read about something, and I'll google it, then see an ad for the thing later in the day. I had no intention of ever buying the thing. Just a curiosity of its specs or something. Oh look, the thing I decided not to buy! I'm sure someone is making a fortune conning companies into buying ad space, though.
Good browsing habits have trained us to never click on ads. But, I made the mistake of clicking an ad once a few months ago on my home computer. It was a lady wearing a see-through dress, so it wasn't an unintentional click if you know what I mean. Some women's clothing website. I stayed there browsing for a while looking at boobies. That ad pretty much replaced every ad on my computer for several months due to their targeting algorithms. It kind of got embarrassing when my fiance would walk in. I'd pretend I'm looking at Facebook, but there would be that ad with a girl in a fishnet top following me down the page as I scroll endlessly into the abyss, trying to get away from it... When she leaves the room, I click the ad to get a closer inspection. Of course they will never get me to spend anything, as I'm not the target audience.
At what rate do click-throughs turn into sales? I can't imagine it being very high. Do they just assume viewing the ad turns into subliminal brand recognition like the JG Wentworth commercial that I still remember from when I was 8 years old, will eventually lead to a sale when I'm 70 years old? Yet these same ads pay for Facebook's operating cost of about a billion dollars a year.
I just saw an ad on the sidebar here that said "It's your money. Use it when you need it." Like it thinks I'm actually a targeted ad customer that will benefit from this.
This happens several times a day. Something will pop into my head or I'll read about something, and I'll google it, then see an ad for the thing later in the day. I had no intention of ever buying the thing. Just a curiosity of its specs or something. Oh look, the thing I decided not to buy! I'm sure someone is making a fortune conning companies into buying ad space, though.
Good browsing habits have trained us to never click on ads. But, I made the mistake of clicking an ad once a few months ago on my home computer. It was a lady wearing a see-through dress, so it wasn't an unintentional click if you know what I mean. Some women's clothing website. I stayed there browsing for a while looking at boobies. That ad pretty much replaced every ad on my computer for several months due to their targeting algorithms. It kind of got embarrassing when my fiance would walk in. I'd pretend I'm looking at Facebook, but there would be that ad with a girl in a fishnet top following me down the page as I scroll endlessly into the abyss, trying to get away from it... When she leaves the room, I click the ad to get a closer inspection. Of course they will never get me to spend anything, as I'm not the target audience.
At what rate do click-throughs turn into sales? I can't imagine it being very high. Do they just assume viewing the ad turns into subliminal brand recognition like the JG Wentworth commercial that I still remember from when I was 8 years old, will eventually lead to a sale when I'm 70 years old? Yet these same ads pay for Facebook's operating cost of about a billion dollars a year.
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