*** caution *** lots of text ahead *** caution ***
Let's face it: not all people are computer savvy. We may know how to download alternate browser, install extensions, customize the mouse buttons to do fancy things. But for the rest of newborn computer users, don't even know the difference between "The Internet" and a web browser. All they know is that windows come with a button that says "Windows Update" which should be clicked every once in a while to get the latest and greatest tool available to them.
Unfortunately, the way the web is viewed by average users (one who just use the web and not work on the web) is different from the users who do computer or web-related works.
Here's some more:
A: Microsoft said that they've listened to their customers, and they promise to deliver the greatly improved and "secure" web browsing experience to the customers. Average users won't know or care what the "improvements and security" means. All they know is if it's greatly improved and secured, it must be good.
B: Microsoft knows their marketing
A: For average users (non computer savvy, casual browser, i-only-want-to-check-my-email person), they browse the web page-by-page, alternating between the links and the back button. Some may start to notice the "open in new window" option that pops up when they click on a link. And even then, they won't get to open too many pages and switching back and forth between IE and other applications. The clutters on the windows taskbar won't be too bothersome to them, as they most likely don't do multi-tasking while browsing.
B: This pretty much kills the need for the tabbed browsing for average users.
A1: Windows come bundled with "The Internet" (errr... i meant Internet Explorer). All that's needed is an internet connection and i'll be able to see porns as it's meant to be. Why bother looking for a different "Internet" (errr.. i meant, web browser)? If it's not broken, no need to fix it
A2: Some people are still living on dialup (me being one). Some of the dial-up people pay by the minute (mine included). At the rate of 1$ an hour for a (supposedly) 56k connection, how many people are willing to download a web browser (which may or may not work to his/her liking) if one is already available?
B: Alternative browser cannot gain market share.
C: Whatever has the biggest power controls the world. Unfortunately, this could mean IE7 can be made however bad (please, don't) or good, and microsoft can still get away with it because "you can always keep your software up-to-date anytime by visiting our automatic update page" whenever a problem starts to make it to the media.
A: "
How come this webpage looks all nice and fancy on IE on my computer, but looks ugly and broken on your computer that's running an animal browser -- what's the name? burning .. fox ... something?"
B: Average users don't care if the page is done with proper X/HTML or CSS or XML or PNG or TABLE or whatever. All they care is they go to the page, they can see what they want to see, and get going.
C: The webmaster may be the one to blame because they cater their site to a particular browser. Unfortunately, in some business practice, designing for the major browser is more important than following the web standards. Every time point A happens, a customer may be driven away from the site, and that means lost business.
D: Whether microsoft decided to support web standards or css or png or whatever, or to add proprietary tags or quirks mode or whatever, won't be noticable to average users because all they care is how the webmaster presents the page.
Personally, i welcome the plan for releasing an "all new and improved web browser". After all, it's competition that drives the improvement of a product. Most people have had enough with the troubles of supporting multiple browsers and the lack of consistencies among browsers. If everything can start following the web standards (instead of self-declared standards), life would be much easier for web programmers.
But if the plan for IE7 is all because IE is losing market share, and IE7 is pushed forward to keep people from switching without delivering much of the promised improvement, then "sorry microsoft, but i guess i just want to be friends with you ..." </3
As much as we try to deny it, end-users are still the one controlling how the web will evolve. Web designers and developers may scream web standard support, and others may try to push pop-up blocking and uninstall-able IE and tabbed browsing. Yet in the end, as long as the application developer (in this case, microsoft) knows their marketing, they can release whatever product they want however they want as long as they can make the end-user happy to be using "the latest and greatest and safest internet"
cliff notes: see the second paragraph and the paragraph above this
see also:
IE Update to Debut Ahead of Plans among others
consider: the deployment of stand-alone and alternative web browsers to non-broadband users.
hint: some users have just learned how to use the computer and the "internet"