- Jul 19, 2001
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The Wall Street Journal Online
As cable services grow in popularity and complexity, some consumers are wondering: Does the oft-maligned cable guy deserve a tip?
Andy Ferullo of Long Island City, Queens, thought so. He slipped an extra $20 to the RCN Corp. technician who wired up his prewar apartment with a cable and phone package. "The guy was there for seven hours, drilling holes and everything," says Mr. Ferullo.
Mr. Ferullo isn't alone. Despite phone and cable companies' mediocre service reputation, installers say they receive tip offers from a sizable minority of customers. New offerings like high-speed Internet access and digital cable often require fresh home visits -- meaning new confusion among consumers about when they should tip, and how much.
Dave Kelch, a field service technician for Covad Communications Group Inc. (COVD) , a high-speed phone-line Internet provider based in Santa Clara, Calif., says he's been offered tips ranging from $5 to $25, although company policy prevents him from accepting the money. But privately, many technicians say they are happy to take the extra cash. A technician with Comcast Corp. in Washington, for instance, says he receives a tip about once a day, usually around $20.
To be sure, the idea of tipping an installer hasn't become protocol. "The suggestion even strikes me as odd," says Allan Carscaddon of Philadelphia, "I don't feel like I owe them anything."
After all, the cable companies collect a hefty monthly fee, and many customers are forced to sacrifice a precious vacation day to be home during the four-hour window usually allotted for the technician to arrive. Cable firms scored below the postal office and the phone industry in the University of Michigan's 2001 American Customer Satisfaction Index survey.
Moreover, cable installers are relatively well paid compared to waitresses or food-delivery people, typically earning $14 to $17 an hour if unionized, according to the Communications Workers of America. The cable companies themselves discourage the practice. "It isn't something expected or encouraged," says a Comcast spokeswoman.
Manny Gonzalez, who manages Tipping.org, a Web site devoted to tipping etiquette, says slipping the cable guy a few extra bucks isn't necessary in most cases.
Still, Mr. Gonzalez says there's nothing wrong with rewarding a job well done. "If it was an unusually tough install that is handled well by the technician, I would certainly tip ... but it is never required," he says.
But as consumers embrace new cable services -- the Federal Communications Commission reported high-speed connections to homes and small businesses increased 41% to 11 million in the second half of 2001 compared with the previous six months -- some are deciding a tip is merited.
Which leads to the always sticky question: How much is appropriate? Manners experts say that $10 to $20 is a good rule of thumb. Try to gauge "how tough the install was or how much they went out of their way to satisfy you," says Mr. Gonzalez.
Joseph Bongiovanni, a social worker from Somerville, N.J., gave a $10 tip when he got his cable modem installed about six months ago by a Cablevision Systems Corp. (NYSE:CVC - News) technician.
"There was a cable jack in my room but no signal," and it turned out another line was needed. The technician "had to crawl around my attic and climb a telephone pole," he says.
Mr. Ferullo, the RCN customer in Queens, agrees $10 would have been appropriate, but says his brother-in-law grabbed a $20 bill off his dresser. " People are more generous with other people's money," he says.
Some customers admitted that they might be inclined to tip if the technician illicitly rigged their boxes to access premium channels like HBO and Showtime, services that usually cost extra. One technician said tips he'd received for " extra" services could go as high as $100.
The etiquette experts also say a tip need not be monetary in nature. "A cold drink of water or a cup of coffee" is completely appropriate, says Cindy Post Senning, director of the Emily Post Institute, a leading publisher of etiquette advice. "You can show your appreciation for the effort they are making in ways other than money."
