Originally posted by: Idontcare
Originally posted by: magreen
Thanks. That is sad... and fascinating.
Some of this stuff was news to me in hindsight. For instance this part:
Third, Greg Ballard became CEO of 3dfx in 1997, and analysts marked it as a turning point since Ballard was a marketing guru. However Ballard failed to understand R&D in the graphics industry. Single-card 2D/3D solutions were taking over the market, and although Ballard saw the need and attempted to direct the company there with the Voodoo Banshee and the Voodoo3, both of these cost the company millions in sales and lost market share while diverting vital resources from the Rampage project.[4] Then 3dfx released word in early 1999 that the still-competitive Voodoo2 would only support OpenGL and Glide under Microsoft's Windows 2000 operating system, and not DirectX. Many games were transitioning to DirectX at this point, and the announcement caused many PC gamers ? the core demographic of 3dfx's market ? to switch to Nvidia or ATI offerings for their new machines.
Yeah I'd say he isn't the third reason, that reads to me like he is the most probable sole reason (destroy your cash-flow and the best R&D in the world will die before they get a company saving product out the door) for their demise if this info is true.
Sadly it reads (to me) as a parallel to AMD's marketing dept insistence that monolithic quads were necessary for AMD's customers to succeed.