Funny, last month I got  a new Dell (at work).  Naturally it had McAfee pre-installed.  Now, I saw McAfee bundled before I hit the "BUY" button on Dell's website, so I knew it was included, but there was no option to reject it.  When I turned on the Dell for the first time and went through the setup process, I found the McAfee EULA appended to the Dell EULA, and I could only accept/reject them as a unit.
So as days went by and McAfee Live began harassing me about registering or something similar, I got pissed and uninstalled it.  I didn't know what McAfee Live was but I assumed it was antivirus.  As part of the software removal it solicited a reason for the uninstall, providing a comment field for me to fill out.
I excoriated McAfee for piggybacking their EULA on Dell's AND giving me no option to reject the software at any point in the purchase process.  I labelled McAfee a "dead brand walking."
And here, a couple weeks later, we have this news.