- Feb 6, 2010
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http://www.wsj.com/articles/intel-aiming-beyond-pcs-launches-reality-tv-show-1439930433
CPUs have hit the wall and are out of fashion?SAN FRANCISCODancing robotic spiders, touch-free vending machines and reality television: These were among the directions mapped out for Intel Corp. by Chief Executive Brian Krzanich at a company event on Tuesday.
Intels foray into television was perhaps the biggest surprise, and a sign of Mr. Krzanichs determination to bring his companys vision to a larger audience. Intel will develop a show with Mark Burnettthe producer who created Survivor and many other titles in the reality genreand Time Warner Inc. s Turner Broadcasting unit.
Bearing the working title Americas Greatest Makers, the program is aimed at do-it-yourselfers who turn chips and other components into gadgets. Contestants will compete for a $1 million prize. The show is scheduled to appear on TV and other media channels in 2016.
This is a huge cross-platform media event, said Mr. Burnett, who appeared on stage with Mr. Krzanich.
Intel has reasons to jazz up its image. The company, whose chips have long powered most of the worlds PCs, has run into slowing growth as that market has declined.
Intel also largely failed to get its technology into smartphones, a market that now far surpasses PCs in terms of the number of chips purchased each year.