
I didn't expect alcohol consumption to be a bell shaped curve. Still, I was surprised to find out that the top 10% consumed half of all the alcohol....in order to break into the top 10 percent of American drinkers, you would need to drink more than two bottles of wine with every dinner...
The top 10 percent of American drinkers - 24 million adults over age 18 - consume, on average, 74 alcoholic drinks per week. That works out to a little more than four-and-a-half 750 ml bottles of Jack Daniels, 18 bottles of wine, or three 24-can cases of beer. In one week.
Or, if you prefer, 10 drinks per day...
As Cook notes in his book, the top 10 percent of drinkers account for well over half of the alcohol consumed in any given year.
...figures come from Philip J. Cook's "Paying the Tab," an economically-minded examination of the costs and benefits of alcohol control in the U.S. Specifically, they're calculations made using the National Epidemiologic Survey on Alcohol and Related Conditions (NESARC) data...
"One consequence is that the heaviest drinkers are of greatly disproportionate importance to the sales and profitability of the alcoholic-beverage industry," he writes writes. "If the top decile somehow could be induced to curb their consumption level to that of the next lower group (the ninth decile), then total ethanol sales would fall by 60 percent."
What is your perspective?
Do the figures in graph surprise you?
Do the figures in the graph show what you expected?
Or, do you have a different perspective?
Uno
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