In a business, who designs the product?

[fuzzybabybunny]

Take an MP3 player. Who tells the engineers to include an FM tuner, voice recorder, etc. into an MP3 player?

 

[txrandom]

The lead engineer.

 

[DaiShan]

The marketing department does all of the above. They do the market research, work with the package designer, come up with prices, and direct the advertising department.

 

[fuzzybabybunny]

Originally posted by: DaiShan
The marketing department does all of the above. They do the market research, work with the package designer, come up with prices, and direct the advertising department.

Really? I thought the marketing department was responsible primarily for advertising, not telling engineers what to physically put in a product. (I'm not talking about aesthetic design, I'm talking about which features to put in a product)

Examples: Adding voice recording capabilities to an MP3 player, adding a larger image buffer to a camera, designing the UI on a car stereo, etc.