I'm a System Architect/Project Leader for Samsung Electronics, in charge of developing a new consumer product for the wireless telecom market.
I'm actually a part of a very small research group working on innovative ideas, this is one of them.
I get to deal with most of the target software (it's ARM9 based), characterizing the hardware design and features, and some general stuff you do when managing projects (like chasing contacts at other companies from which we source components, etc).
I'm basically an Embedded Software guy at heart but like the low-level side of things (hence the little hardware experience - enough for speaking their language

).
I'm also escorting another project, which directly relates to Samsung's cellphones.
It's some sort of a dream job, we're as informal as it gets. I'm working directly beneath the CTO of our research center, and he's dealing with the corporate stuff, and there's PLENTY of that

I get to work with very good people, we're all in our 20's, great laughs (you wouldn't believe how immature we can get sometimes), nice technical challenges and you get to learn alot from working for such a behemoth of a company.
Also, signing off a consumer product is a nice achievement.
Not saying that's all I'll do in the next 5 years - I belong to the rare kind of people who must succeed with their own business, but for the meanwhile, it's a great job and great learning.