because in order to stream 4k they cut the bitrate to hell so the actual quality is lower, despite a larger resolution. It will be a few years before decent 4k streaming is going to happen.
4k Netflix looks much better than 1080p Netflix and cable. The 4K streams from Netflix are a higher bitrate than the 1080p streams. Decent 4k streaming is already here. I have been quite happy with it since last November actually. As for even higher bitrate UHD Blu-ray comes out later this year.
