I get that people are in a tizzy about Origin, EA's not the greatest company in the world, but I think they're probably just the first in a line of publishers that have or or are working on a similar system of digital distribution in an effort to conserve the cut Valve takes off the top when a game sells on Steam, which from what I've heard, it's a pretty deep cut.
I bought Battlefield 3 and had to use Origin for it, and haven't really had any complaints. I'll still pick up Mass Effect 3, because it'll probably be an awesome game, Origin or not.