The fact that he's the son of the guy who directed those commercials doesn't help matters. Makes you wonder how he got the spot, huh?
"Feiss also reveals how she landed the Apple advertisement by accident. She's a friend of Hamilton Morris, the son of documentary filmmaker Errol Morris, who directed the ads. The pair went to watch some ads being filming in Los Angeles one day, and a couple of spots happened to be open. Both she and Hamilton were filmed, and their spots were chosen for the campaign."
Quote from
here.