Never had any interest in the water cooling or crazy OC stuff, more effort than the performance boost is worth imo. Hardware is too quickly antiquated.
well it depends on the niche ur located in pc hardware.
Also its said your hardware life effectively doubles each 10C u bring down it temp.
In my case its probably more then 10C across everything, from motherboard (complete), gpu (complete), cpu.
And i dont go easy on my overclocks either, so i really eat into the life of my eq...
Ive been here with 6cores on a 990x b4 it saw retail launched even.

Hence why i kinda skipped SB-E / IVY-E and im going straight to haswell.