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I hate Budweiser

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Well they're not going to sell much beer by showing a bunch of fat old guys sitting around a TV drinking.

Budweiser bad, amstel light good.
 
Beer is part of many people's football ritual. Many a-Sunday is planned out to the minute including, but not limited to reading the sports picks, watching the pregame, calling your bookie, fixin' up some baby-back ribs, grabbing a brew, etc and then talking to the television like an armchair coach, both screaming with joy and disdain when "your team" plays the game. Call it barbaric if you will, but it's an American passtime and Budweiser knows this and is hoping to cash in on football's testosterone-supercharged veiwers.

If you don't like it, listen to the radio.
 
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