I gave in. Earlier this week I bought a box of those "garden burger" soyburgers that my girlfriend keeps trying to tell me is so much healthier. I thought, 'eh why not, it says flame grilled taste. I don't know where to start with this thing. The smell as its cooking, defrosting, whatever in the microwave is just unusual and disturbing, but the taste....I don't know what it is, but its nothing like a hamburger I've ever had. Even the texture isn't good looking. How vegetarians do it I'll never know, I want teh real thing!