Average "people" are too used to everything else.
Say you fell into a coma for two years, when you woke up I asked you name the fastest car available(without seeing anything about current models), odds are you would say something like Ferrari and be pretty d@mn close.
Same goes with TVs, stereos, heck, even washing machines and dishwashers.
The computer industry is very unique in this aspect. What was a year ago doesn't mean anything, six months ago for that matter most of the time. Technology moves so fast in the PC industry that unless you keep on top of it, there is no way you would know who is what.
If you went into a coma in late '98 and woke up today and were asked who made the fastest vid card and CPU, without being able to log on line and check the resources you know(though the average person wouldn't), you would likely say 3dfx and Intel, despite AMD and nVidia claiming both titles. No other industry sees the kind of shake up that we are used to, let alone seeing it every few months.
Look at Porsche, they target children, young teens and younger, with their advertising. Why? To make them an object of desire. Odds are that when that youngster grows up Porsche is still going to make a very nice performance car. Can you imagine that tactic being used in the PC industry? Incomprehensible.