Without knowing your exact usage and associated equipment, here are some general guidelines that you should follow:
CPU - get the fastest CPU you can afford. For HTPC usage, an intel P4 is better than an AMD Athlon XP, price nonwithstanding. I'm not sure of the A64s though. Video resizing and filtering takes a LOT of CPU power, so even a P4 3.2GHz can be brought to its knees.
Memory - you won't need globs of memory for HTPC usage, 512MB should be sufficient here.
Video card - you won't need an ultra fast one, but one with good image quality, overlay/video support and one that's quiet. A passively cooled Radeon 9600SE sounds like the best bang for the buck. All the HTPC features of the 9800 series, a fraction of the price and totally silent.
HDD - get the largest you can afford too if you intend to build a media library. Drive speed isn't that important since HDDs are plenty fast enough for even HD content AFAIK. A quiet drive is preferred though, and Seagate Barracudas are statistically quieter than other brands.
Soundcard - if you're using your HTPC for simply watching movies, then you won't need to spend much. Even the onboard sound would do as long as you connect the soundcard to your receiver/prepro via the digital output. However, if you're listening to music(CDs, sound files) then you might wanna spend a bit more on one that supports 24/96 or even 24/192. M-Audio is a price/performance leader here, but if you have a big budget and golden ears you might also wanna look at the solutions from RME and Digital Audio Labs as well.
DVD-ROM - speed doesn't matter, noise does, as well as whether it's region locked or not (if you intend to watch DVDs from other regions)
TV card - required if you wanna watch TV on your HTPC. There are the regular analog ones for regular cable, and then there are the digital ones for HD programs.
Case - get one that suits your own taste, blends well with the rest of your equipment (if you care about that), and has sufficient cooling without employing the use of too many noisy fans. A decent quiet PSU is required too of course
Input devices - either via a universal/programmable/learning remote control or a wireless keyboard/mouse combination.
Anything else I missed? Can't think of any right now...