HTC One X+

[Suspicious-Teach8788]

http://www.engadget.com/2012/10/02/htc-one-x-plus-tegra-3-android-jelly-bean-sense-4-plus/

Remember HTC's early 2012 Android flagship? Well, it's back and plus-sized for the tech-savvy masses. Officially announced today, the One X+ is a minor refresh of the original that debuted at MWC this past spring, albeit with a faster 1.7GHz Tegra 3 CPU, larger 2,100mAh battery, expanded 64GB of storage and Android 4.1 Jelly Bean with Sense 4+ onboard. As part of that upgraded custom skin, the 4.7-inch device can now tap to pair, or "Tap and Go" as the company calls it, with Beats-branded speakers, allowing users to easily connect and disconnect from their audio peripherals. Apart from that, the 8-megapixel rear module with f/2.0 lens and ImageChip-assist has stayed the same, but the camera software's been slightly tweaked with the addition of two new modes: Self Portrait for subtle retouching of front facing shots and Sightseeing which allows for quick launch of the camera app. Also debuting alongside this hardware update is HTC Get Started, a web-based service that lets users manage initial setup from the desktop for one-click installation on the phone itself. The One X+ is slated to launch globally this fall, hitting Europe and Northern Asia this October, with a November rollout in South Asia to follow. As for a US release, well, you'll just have to sit tight and see what news the day brings.

what happened to no more rehashes?

Desire -> DesireHD
Sensation -> Sensation XL
One X -> One X+

 

[dguy6789]

Well the One X has been selling quite poorly. Should they just sit on it for a year and hope sales pick up?

 

[Bateluer]

http://www.engadget.com/2012/10/02/htc-one-x-plus-tegra-3-android-jelly-bean-sense-4-plus/



what happened to no more rehashes?

Desire -> DesireHD
Sensation -> Sensation XL
One X -> One X+

My thoughts too. Its not bad, but only a very minor bump from the X. Better to go with an ad campaign for the current models and push for a top S4 Pro based model in a few months.

 

[VashHT]

Yeah it doesn't really seem like they've slowed down from releasing tons of different phone models. It still looks like a really nice phone though, I can't say it's timed very well as S4 pro phones will probably destroy it and those are right around the corner.

 

[lothar]

Well the One X has been selling quite poorly. Should they just sit on it for a year and hope sales pick up?

What they need to do is change their release schedule.

iPhone release schedule: September/October.
Galaxy release schedule: April/May.
OneX release schedule: March/April and October??? WTF?

Releasing your phone a few weeks to a month before the release of a Galaxy phone is no way to compete. Neither is creating a re-harshed version of that same phone and release it a month after the iPhone.

 

[Red Storm]

It would seem that the majority of people simply prefer Samsung's phones over HTC's. Actually, it's probably because Verizon (largest carrier in the US) has only one new HTC phone, a mediocre one that came out way after the One X and S.

 

[dguy6789]

I don't think Verizon is to blame because Verizon didn't carry the Galaxy S2 and it still sold extremely well in the US.

 

[Red Storm]

I don't think Verizon is to blame because Verizon didn't carry the Galaxy S2 and it still sold extremely well in the US.

I can't find numbers for the US alone, but after 5 months I think they hit 10 million shipments. The S3 had 9 million pre-orders before even releasing. It seems Samsung learned that it helps to keep your device uniform as much as possible and available on as many carriers as possible. HTC needs to ditch the mid range S and just stick with one flagship and offer a few other choices at the low end.

 

[Connoisseur]

HTC's Marketing budget seems to be a small fraction of what Samsung and Apple spend. When the One X came out, they did a very poor job advertising the features and maybe comparing the phone to the competitors (S3 for ex.).

 

[PingviN]

HTC goes back to the same strategy that screwed it over earlier. What happened to not flooding the market with a zillion different phones of which most are extremely similar?

 

[Suspicious-Teach8788]

What they need to do is change their release schedule.

iPhone release schedule: September/October.
Galaxy release schedule: April/May.
OneX release schedule: March/April and October??? WTF?

Releasing your phone a few weeks to a month before the release of a Galaxy phone is no way to compete. Neither is creating a re-harshed version of that same phone and release it a month after the iPhone.

I don't know if the issue is the release date. If you look at HTC's past phones they're quite comparable to the competition.

The HTC Sensation came in May, just a little before the SGS2 which launched in June. The One X is similarly speced as the SGS3.

What HTC failed to do was to add removable storage and to market the One X to all the US carriers. Samsung was able to succeed on both while delivering an uglyass product (relative to the SGS2 and One X).

The One X was announced end of Feb and was released early April. The SGS 3 wasn't announced til late May with availability even later. I'm not sure if this was a huge problem at all.

I think the issue is image and momentum. People just don't like HTC enough and once Samsung has momentum, it'll keep gaining traction.

My thoughts too. Its not bad, but only a very minor bump from the X. Better to go with an ad campaign for the current models and push for a top S4 Pro based model in a few months.

Right because we're now only 5 months away from MWC? Even less now. 4ish. How do you move onto the next product so soon with a rehash?

Samsung's never needed a rehash. The iPhone despite feeling old near the end of its cycle never uses a rehash. I wonder if HTC calculates the development costs of a rehash to be worth it.

 

[bearxor]

I don't think we'll even see this thing in the US. I really don't understand. A little bit larger battery and a 200mhz clock speed bump?

 

[Suspicious-Teach8788]

I don't think we'll even see this thing in the US. I really don't understand. A little bit larger battery and a 200mhz clock speed bump?

AT&T announced it...

It sounds like too much work for too little. At the same time, you could think of this as a internals upgrade. Did the external look change much? Swapping out CPUs and adding some more NAND probably isn't that big of a deal.

Probably an easy enough change.

But in terms of marketing, getting people on it, having separate upgrade path/software, etc. sounds like a pain. And does this mean the old One X is no longer marketed or what? Or does it become a $99 phone?

 

[OBLAMA2009]

tegra 3? uh, no thanks. htc is the acer of the cell phone world

 

[bearxor]

AT&T announced it...

It sounds like too much work for too little. At the same time, you could think of this as a internals upgrade. Did the external look change much? Swapping out CPUs and adding some more NAND probably isn't that big of a deal.

Probably an easy enough change.

But in terms of marketing, getting people on it, having separate upgrade path/software, etc. sounds like a pain. And does this mean the old One X is no longer marketed or what? Or does it become a $99 phone?

Oh snap. I missed AT&T had announced. Not only that, but keeping the quad-core Tegra 3.

The One X is already a $99 phone on AT&T. I really don't see this going toe to toe with the SGS3 at the higher price bracket. Is this the first quad-core Android phone in the US then?

 

[s44]

Well, 64gb does deal with the no-SD problem.

 

[Suspicious-Teach8788]

Oh snap. I missed AT&T had announced. Not only that, but keeping the quad-core Tegra 3.

The One X is already a $99 phone on AT&T. I really don't see this going toe to toe with the SGS3 at the higher price bracket. Is this the first quad-core Android phone in the US then?

But why doesn't it go toe to toe with the SGS3? I see it only lacking in removable storage and battery. The latter is less of an issue.

I think it's public perception that's all. Everyone knows Samsung Galaxy, but people are confused about HTC's lineup. It's further exacerbated by the fact that the One X is only out on AT&T and Sprint uses the dumb Evo moniker.

 

[zerocool84]

But why doesn't it go toe to toe with the SGS3? I see it only lacking in removable storage and battery. The latter is less of an issue.

I think it's public perception that's all. Everyone knows Samsung Galaxy, but people are confused about HTC's lineup. It's further exacerbated by the fact that the One X is only out on AT&T and Sprint uses the dumb Evo moniker.

I can understand the Sprint version using the Evo name since it was such a huge hit for them before but like others have said, their marketing sucks.

 

[lothar]

Why are they calling it "+" anyway?
Doesn't Tegra3 under perform Krait(comparing the HTC OneX USA vs. the International version)?

They should call this a "-", if anything.
It may be a "+" for International OneX users but it's a "-" for Americans.

 

[Bateluer]

Why are they calling it "+" anyway?
Doesn't Tegra3 under perform Krait(comparing the HTC OneX USA vs. the International version)?

S4 outperforms Tegra 3, but in heavily threaded apps, the quad core Tegra 3 has the advantage. Though, its pretty much irrelevent given the state of software.

I think they'd be better off releasing the new updated software as an OTA for existing Ones and advertising it.

Its a shame, the One X is a very nice phone. Snappy, fantastic screen, thin, etc.

 

[Ravynmagi]

I can understand the Sprint version using the Evo name since it was such a huge hit for them before but like others have said, their marketing sucks.

I was talking to a friend a week or two ago. He is on Sprint and he told me he just got a Galaxy SIII. He likes it, but he's an HTC fan and was upgrading from the EVO 4G. He said he wish HTC had a newer phone like the One X on Sprint.

I told him the EVO 4G LTE is basically Sprint's version of the One X in a different body. He thought that was just an LTE version of the phone he had, so had dismissed without looking at it.

And I can totally understand his confusion. What a retarded naming scheme. Just add "LTE" to the end of an existing name and I think it's normal to assume it's just the same product with LTE added. I'm fine with recycling brand names, but put something behind it that makes sense "4G LTE WTF?"

 

[lothar]

I don't know if the issue is the release date. If you look at HTC's past phones they're quite comparable to the competition.

The HTC Sensation came in May, just a little before the SGS2 which launched in June. The One X is similarly speced as the SGS3.

What HTC failed to do was to add removable storage and to market the One X to all the US carriers. Samsung was able to succeed on both while delivering an uglyass product (relative to the SGS2 and One X).

The One X was announced end of Feb and was released early April. The SGS 3 wasn't announced til late May with availability even later. I'm not sure if this was a huge problem at all.

I think the issue is image and momentum. People just don't like HTC enough and once Samsung has momentum, it'll keep gaining traction.



Right because we're now only 5 months away from MWC? Even less now. 4ish. How do you move onto the next product so soon with a rehash?

Samsung's never needed a rehash. The iPhone despite feeling old near the end of its cycle never uses a rehash. I wonder if HTC calculates the development costs of a rehash to be worth it.

I doubt Joe Sixpack cares about having removable storage.
The only people that care about having removable storage are geeks. You, I, and most people on this forum maybe. The general public cares? I doubt it.
I doubt having the HTC OneX on Verizon would have helped their sales numbers much.

When I say release date, it means worldwide release, not the US release.
In other words, wherever it's released first is the release date.

 

[Suspicious-Teach8788]

I doubt Joe Sixpack cares about having removable storage.
The only people that care about having removable storage are geeks. You, I, and most people on this forum maybe. The general public cares? I doubt it.
I doubt having the HTC OneX on Verizon would have helped their sales numbers much.

When I say release date, it means worldwide release, not the US release.
In other words, wherever it's released first is the release date.

So please tell me what's wrong with the release date? I quoted the global release dates....

 

[wirednuts]

But why doesn't it go toe to toe with the SGS3? I see it only lacking in removable storage and battery. The latter is less of an issue.

I think it's public perception that's all. Everyone knows Samsung Galaxy, but people are confused about HTC's lineup. It's further exacerbated by the fact that the One X is only out on AT&T and Sprint uses the dumb Evo moniker.

yup. samsung pulled some serious marketing stunts out their rears. they even topped apple. so i wouldnt go out and say htc is doing much wrong- its much more like samsung doing everything so well. competition is fierce, and the number of people who trade in their 1 year old phone for the newest model isnt as big of a percentage as it seems. which is why the sII still sells so well, and why samsung still markets it as a current device.

 

[Bateluer]

I was talking to a friend a week or two ago. He is on Sprint and he told me he just got a Galaxy SIII. He likes it, but he's an HTC fan and was upgrading from the EVO 4G. He said he wish HTC had a newer phone like the One X on Sprint.

I told him the EVO 4G LTE is basically Sprint's version of the One X in a different body. He thought that was just an LTE version of the phone he had, so had dismissed without looking at it.

And I can totally understand his confusion. What a retarded naming scheme. Just add "LTE" to the end of an existing name and I think it's normal to assume it's just the same product with LTE added. I'm fine with recycling brand names, but put something behind it that makes sense "4G LTE WTF?"

Thats a pretty shitty sales person at Sprint, if he bought from a Sprint store anyway. :/

lothar, I think the general public knows what removable storage is and what they can do with it.