Those 50" plasmas sure are looking delicious. I started paying attention to the pricing just about Super Bowl time. Since then nothing happened until last week when I noticed a $100 price drop on the Panasonic "professional" version (...9UK). Having this HP drop to $1350 (before shipping) ought to trigger similar price cuts in the Vizio, Maxent, and other "cheapo" brands, which will drag down the top tier brands even further. I'm really curious to see what happens with the 1080p plasmas. Right now they have luxury prices ($4K or more for a 50") but as I understand the 1080 LCDs also started out with luxury pricing and came crashing down in very short time.