It seems that way because you just come and take a quick look, and expect to be compensated with valuable info instantly. It doesn't work that way, simply because this issue - 14nm process @ Intel - has already been discussed in other threads, speculations have already been made.
If you want the TLDR version, people are skeptic about Broadwell clocking equal or higher than Haswell, both due to the delayed launch and the way Broadwell U compares relative to Haswell U. Details bellow.
Back in 2013 Intel demoed Broadwell Y vs Haswell Y and showed a 30% power reduction in Cinebench at normalized performance. The result was impressive, and optimistic forum members even expected this advantage to increase as launch time grew near.
Fastforward in 2014 we saw Broadwell launch with surprising results relative to Haswell: on one hand it clearly offered around 30% power reduction at low frequencies, on the other hand the SKUs approaching 3Ghz seemed to offer lower energy savings, in the realm of less than 10%. Broadwell i5 showed massive improvements in turbo clocks consistency and brought better battery life in selected systems, Broadwell i3 saw a jump in base clocks, but the all the i7 had to show for itself was a few percents of better performance at arguably equal power usage.
Now keep in mind this is just speculation, because even if data was derived from existing products, there's a lot of variation due to different components used (different notebooks, different OEMs etc). The only confirmation to this line of thought is that 3Ghz+ Broadwell U products are consistently clocked a bit lower than their Haswell counterparts.