can the snarky posters hold their horses? it may be old news to you, but I am just finding out about it.
the bridge is that way ---->>>
-Intel rewarded OEMs to not use AMDs processors through various means, such as volume discounts, withholding advertising & R&D money, and threatening OEMs with a low-priority during CPU shortages.
-Intel reworked their compiler to put AMD CPUs at a disadvantage. For a time Intels compiler would not enable SSE/SSE2 codepaths on non-Intel CPUs
-False advertising. This includes hiding the compiler changes from developers, misrepresenting benchmark results (such as BAPCo Sysmark) that changed due to those compiler changes, and general misrepresentation of benchmarks as being real world when they are not.
All of these are 100% true.
Luckily, AMD offered the superior CPUs when this was happening and owned Intel in IPC and gaming price/performance during Athlon XP+, A64/Opteron eras.
The problem is what happened in 2006 and onward - Core 2 Duo crushed anything AMD had and this was true for every year ever since. So the irony is that Intel bribed vendors and engaged in the anti-competitive business practices when AMD had the superior product. After 2006, these tactics weren't of much benefit since my C2D E6400 @ 3.4Ghz, and subsequent summer 2007 Q6600 @ 3.4Ghz smashed anything AMD had.
Of course for all objective PC gamers who owned PCs many years ago, we do want for Zen to be competitive. If Zen is very competitive, Intel might offer 6-cores on the mainstream or move down the 8-core offering to a more affordable $499-549 price level. There are lots of reasons why Zen being a good CPU is the best possible outcome for objective CPU owners.
However, you have to be realistic that 1 new AMD architecture cannot suddenly overcome Sandy, Ivy, Haswell, Broadwell, Skylake and Cannonlake in 1 shot. Even Lisa Su has already commented that Zen is never going to be a 1 hit wonder that puts AMD back on the map. It's a start to a new CPU road-map that will have continuous improvements.