Yes, you can replace the fan. The trick is you'll see that the plastic shroud is attached to a metal cooling plate, and the fan is under the plastic shroud also attached to the cooling plate.
So, you need to first remove the cooling plate from the card. Then, you look under the plate and see where the hidden screws are that hold the shroud to the plate, normally you can't see those screws because the video card's mainboard blocks them.
The fan has 3 little screws that can be amazingly difficult to remove. If you are sure you will replace the fan, you can crack the fan case around the screws and pull out the plastic pieces and then the screws will come out easily.