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How product placements may soon be added to classic films

S

soulcougher73

Lifer
Steve McQueen


Product placement is big business for movies and TV series alike, and items can now be added digitally to films and programmes both new and old.

Fans of classic war flicks will know the scene - actor Steve McQueen revs his motorcycle furiously as he is chased by German soldiers.

Hoping to use the bike to jump over a barbed wire border fence, and reach safety in Switzerland, he pauses to gather his thoughts by a barn.

On the side of the building is a big poster advertising a best-selling beer.

You don't remember the billboard advert? Well it might not have been there the last time you watched The Great Escape, but it could well be the next.
Click to expand...

www.bbc.com

How product placements may soon be added to classic films

Getting consumer goods in shot is big business for movies and TV series, and items can now be added digitally.
www.bbc.com www.bbc.com

My comment:
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Honestly - if it's done decently well and it isn't out of place, I don't really care. If advertising companies want to spend big bucks to try to manipulate my subconcious, I'm fine with it.

The example in question though, adding a product poster to a film several generations ago, seems terrible simply because the product assumedly is not from the same era.

The other example on the article in question that shows the tecate cans on a table - that's an example of a bad product placement, it's like the cans are the focus and not the characters.
 
deadlyapp said:
Honestly - if it's done decently well and it isn't out of place, I don't really care. If advertising companies want to spend big bucks to try to manipulate my subconcious, I'm fine with it.

The example in question though, adding a product poster to a film several generations ago, seems terrible simply because the product assumedly is not from the same era.

The other example on the article in question that shows the tecate cans on a table - that's an example of a bad product placement, it's like the cans are the focus and not the characters.
Click to expand...
Mental manipulation should be considered illegal.
 
deadlyapp said:
The entirety of our world is mental manipulation. Just being persuasive is mental manipulation. What a silly thing to say.
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Sorry, let me rephrase, capitalizing on manipulation of a person's subconscious to sell them a product should be illegal.

Saying 'I sell widgets, they're better than that guys and less expensive' isn't being manipulative, assuming it's true anyhow.
 
deadlyapp said:
Honestly - if it's done decently well and it isn't out of place, I don't really care. If advertising companies want to spend big bucks to try to manipulate my subconcious, I'm fine with it.

The example in question though, adding a product poster to a film several generations ago, seems terrible simply because the product assumedly is not from the same era.
Click to expand...

Could easily be a brand of beer that was around then and still is now. Putting it in such a scene would emphasise that long history, which is probably a selling-point for something like a beer. Wouldn't work so well for a cell-phone.


Come to think of it, the Nazis in that movie are already product-placement for Hugo Boss, even as it is. Porsche and VW are probably in there as well.
 
pmv said:
Could easily be a brand of beer that was around then and still is now. Putting it in such a scene would emphasise that long history, which is probably a selling-point for something like a beer. Wouldn't work so well for a cell-phone.


Come to think of it, the Nazis in that movie are already product-placement for Hugo Boss, even as it is. Porsche and VW are probably in there as well.
Click to expand...
Yes - if they take that tact, then it certainly works out if they use a period era bottle/suit/style/car whatever the product may be.

But if white claw goes, shit we should advertise in this movie that has a couple of bar scenes, then I'd lol and turn it off. I don't think these people are that stupid, but you never know when money starts talking.
 
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