Well.. if you're just doing a quick tape to disc transfer, with no special hardware - aka a DVD recorder / VHS combo deck etc... then sure $10 sounds fine. Be sure to add the cost of the tape.
If the people care about quality, they should probably have a commercial service handle a quality transfer, as there are many issues with VHS that need to be handled, like time base correction, luma / chroma separation etc... which consumer grade gear simply can't do a good job of.
Plus, good software based 2 pass MPEG-2 encoding always helps too
~MiSfit