how much money does one get out of online adertisements

[rookie1010]

hello

if one has advertisments on an individuals website, how much do you get out of Online advertiseMent? is it a deal that an individual strikes with some one who wants his advertisment on that site
e.g. HP would give 100 USD for an ad on multimap.com whereas Vodafone would give 200 GBP to multimap.com?

 

[Pepsi90919]

not much anymore

 

[rookie1010]

did not understand, there is a payment of 16990.90 there?