I agree with you Jeff7, for a sum of design cost.
But Kendogg also right, on the 'profit margin' matter
Do you watch at prices? (of many peripheral and PC softwares)
Let us (as users) think the calculation of "Cost & Benefit Ratio"
May be for a year or two, its benefit are compensated for design cost,
and also production, packaging & shipping cost plus Tax.
And how many peoples buy it? Thousands? Hundred thousands?
The "price drop" is too low I think!
Of course the manufacturer also think about their "profit" to gain and
"developing" their industry (by build a new one or buy other)
Like Mr. Bill "The Hell" Gates Windows', Intel or NVidia!!
It's us, the users, that made them billionaire by buying their products!!