I am a marketing prof at a university with about 6,000 and have many students wondering the same thing. Truth be known, different employers want different things. Top employers who can choose from the cream of the crop can afford to demand the best and most promising of applicants. That would be a student who had more than just a very high GPA. They would expect the student to have demonstated lots of leadership qualities through sports (hard to have a top GPA and be very active in sports given the time demands of sports) and or campus activities, as well as community service. Personality definitely matters. After that, it's a mixed bag. A high GPA student who is not active and has a poor personality is often less in demand than someone who is an average student but very active and who has lots of leadership, personality, etc. Overall, a well-rounded individual. The person at the bottom of the pile will be the person who has a low GPA, is not active in anything, and who has no work experience. But, there is another side of the coin. Getting a job doesn't mean liking or being able to do the job. If you get an offer from a firm that expects you to sit behind a desk and be a brainiac all day long when you hate bookwoirk, etc., you're never going to be happy. Don't apply for the kinds of positions that require the characteristics that cause students to have high GPA's. That's usually lots of bookwork, paper writing,and so forth. If you have a winning personality and are willing to work hard, you might consider sales for a career.
The kind of person who will be least employable is the student who seldom if ever comes to class, and when he does, sleeps. Through hisa actions he is showing he does not have a strong work ethic. Finally, today we have a real problem of grade inflation ... the average ngrades assigned students has really escalated to the point that the most frequently given grades are A's and B's. If I recall correctly, no Harvard (or so the story goes) sophomore received a grade lower than a B for one recent semester. That might be an urban legend, but the grade inflation is real. What that means is that employers have come to expect GPA's of over 3.0 or B. Below that increasingly is considered evidence of someone who is either not too intelligent bookwise or too lazy to apply themself. If you can, aim higher than a 2.5, and try to find an internship or a volunteer activity or somesuch showing you do have something to contribute. Good lusk. If it is any consolation, some of my past C students have become real financial success stories! Bekker