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How does American Express pricematching work?

TommyVercetti

Diamond Member
Actually let me rephrase that. What benefit does American Express get from price matching. Here is what I am talking about. I got this from another website

This credit card will refund you the difference if what you purchased drops in price within 60 days. Up to $250 per covered item, up to $1000 per year. $10 minimum. CPUs, RAM, and most electronics can drop rapidly. You can also purchase a product from a familiar vendor and then submit pricematches against those more risky vendors who advertise low prices. Great for expensive tech gear like digital cameras and CPUs.

I just don't see what benefit American Express gets from price matching upto $250. Before, they were even price matching on the AE Blue, which is a credit card for students.
 
It is actually paid by their underwriters. I think they attract customers, who carry balances, which means they make lots of money.
 
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