All socio-economic references aside, Lite-On IT doesn't have the overhead associated with other drives that are mfg, distributed, packaged, etc. that other companies deal with in-house. You basically pay more for the name on the box. Optical drive electronics aren't particularly "cutting edge" by any means; my cousin is a firmware engineer that has some experience with optical drives, and when I asked about burner technology advancements, he said the most difficult obstacle wasn't in the drive mechanics or electronics, but the firmware/controllers that synchronized the laser to the rpms.