I don't really know why you'd want to make one. They sell them for about $40.
first thing I found on pricewatch. Note that it appears as though this card works only with 16-bit PCMCIA cards, although I'm not sure (confusing website, or maybe I'm just tired). There are others that are brand-specific and designed to be compatible with certain wireless network cards. They cost about the same.
this page has some useful info, including that the only difference between Type I, II, and III PCMCIA cards is the phsical thickness of the cards. The pinouts are the same. Type I - 3.3mm, II - 5.0mm, III - 10.5mm.
Anyway, sorry for not answering your real question, but it seems to me like this would be something fairly simple if the PCI-PCMCIA adapters are that cheap. Although I think there's still a chip on them ("PCMCIA Host Bridge"), something that controls the card somehow, i.e. it's not simply a matter of connecting the right pins. You may be able to pull a Bridge out of an old laptop or something and make your own PCB, I don't know, that's too complicated for me!
[edit]: erg, Peter edged me out!

Take his word over mine! He actually knows what he's talking about!
