How do you explain this business to a non-tech savvy person

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IronWing

No Lifer
Jul 20, 2001
72,939
34,096
136
... empowers local media companies to develop new distribution channels and revenue streams online, utilizing new and emerging technologies and powerful content management systems

... provide our clients with a backbone from which they can build successful online businesses. From 24/7/365 technical support to training and strategic support to custom design work, we help our clients resolve any issues they may have today and offer programs that will help them evolve for tomorrow.

... platform easily allows for third party integration giving our customers the ability to customize their sites to meet their specific needs. Our best-of-breed partners enable our clients to maximize their site functionality and interact with their audience in as many ways as possible.

I think they are a webhost and ad company that will help their clients (for a fee) sign up for third party services.
 

MotionMan

Lifer
Jan 11, 2006
17,124
12
81
... empowers local media companies to develop new distribution channels and revenue streams online, utilizing new and emerging technologies and powerful content management systems

... provide our clients with a backbone from which they can build successful online businesses. From 24/7/365 technical support to training and strategic support to custom design work, we help our clients resolve any issues they may have today and offer programs that will help them evolve for tomorrow.

... platform easily allows for third party integration giving our customers the ability to customize their sites to meet their specific needs. Our best-of-breed partners enable our clients to maximize their site functionality and interact with their audience in as many ways as possible.

I think they are a webhost and ad company that will help their clients (for a fee) sign up for third party services.

Sorry for the delayed response. I did not get a notice that there was a response (I use subscription e-mails).

What does the bolded part mean?
"Clients" are just companies?

MotionMAn
 

Crono

Lifer
Aug 8, 2001
23,720
1,502
136
General media technology consulting

i.e. they help technically-challenged customers with online media marketing.

The word "solutions" is always a good indicator. It means they are a middleman.
 

MotionMan

Lifer
Jan 11, 2006
17,124
12
81
General media technology consulting

i.e. they help technically-challenged customers with online media marketing.

The word "solutions" is always a good indicator. It means they are a middleman.

Is this mostly for businesses? Is there a target size of company?

I am trying to trim this down to a 2-3 sentences while providing a good amount of information.

MotionMan
 

Crono

Lifer
Aug 8, 2001
23,720
1,502
136
Is this mostly for businesses? Is there a target size of company?

I am trying to trim this down to a 2-3 sentences while providing a good amount of information.

MotionMan

Everything you need:
http://worldnow.com/category/182967/case-studies

Looks like they've handled local network TV stations and newspapers. Medium-sized, media-centric businesses.

I'm guessing they specialize in creating, hosting, and customizing CMS sites. Which is an easy option for them if the CMSs they install don't need to be heavily customized, and relatively easy for administration purposes for either the business owners themselves and/or WorldNow.
 
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MotionMan

Lifer
Jan 11, 2006
17,124
12
81
Everything you need:
http://worldnow.com/category/182967/case-studies

Looks like they've handled local network TV stations and newspapers. Medium-sized, media-centric businesses.

I'm guessing they specialize in creating, hosting, and customizing CMS sites.

Ah, it is becoming more clear.

"local media companies" = TV, radio and newspapers.
and
"content management systems"

I don't usually deal with such marketing materials. All the buzz words are hurting my head.

Thanks.

MotionMan
 

LTC8K6

Lifer
Mar 10, 2004
28,520
1,576
126
I coalesce the vapors of human experience into a viable and meaningful comprehension.
 

JS80

Lifer
Oct 24, 2005
26,271
7
81
Looks like outsourced website management service with the primary goal of them installing an ad api to serve ads on the site and do a rev share. I would imagine those small TV station clients don't have the resources to have it in-house.
 
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