I sell laptop batteries for a living (batteryfuel.com) and as far as I know, they just make it up. You can find the exact same battery on 5 sites and they will show 5 different run times. It's impossible to say how long a battery is going to last, it depends on so many different things. Someone watching a DVD movie is going to get far less time than someone typing a letter or surfing the internet. Screen size, how much memory you have, and several other factors will affect the time you get. Case in point, the biggest battery we sell (an external) will give you between 10 and 14 hours run time, so some sites will tell you 10 hours, some will tell you 14. I say 10, so the customer isn't disapointed.