How did Hennessey become so racially divided

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2Dead

Senior member
Feb 19, 2005
886
1
81
hennessey is some good stuff... and "VS, VSOP, XO, " refers to how old it is. Older = better = more expensive.
 

IceBergSLiM

Lifer
Jul 11, 2000
29,932
3
81
Originally posted by: TrandM
hennessey is some good stuff... and "VS, VSOP, XO, " refers to how old it is. Older = better = more expensive.

For those keeping score:

VS = very special
VSOP = Very Special Old and Pale
XO = Extra Old
 

jtvang125

Diamond Member
Nov 10, 2004
5,399
51
91
I saw a few ads in the magazines for hennessy. It had Tupac with a mic and stand over his shoulder.
 

AbsolutDealage

Platinum Member
Dec 20, 2002
2,675
0
0
Wikipedia seems to agree with the targeted marketing / rap connection.

It is estimated that between 60 and 80 percent of the American cognac market is African American, the majority of whom have indicated in studies that the endorsement of popular musical artists is a factor in their preference for the drink
 

tweakmm

Lifer
May 28, 2001
18,436
4
0
Originally posted by: DaShen
It definitely isn't a bad liquor. I never understood the marketting reasons for that either.
Are you kidding?

At ~$30-$130 a fifth it better not be!