how come marketing people are rarely aware of the competition?

[ElFenix]

working at dell i had the opportunity to talk to the marketing people (i'm not refering to the guys that come up with ads) of various companies. very rarely did they have anything but a cursory knowledge of their product, or did they know how their product stacked up to the competition, or any of the flaws of their own product. the sony monitor guy knew his sh!t, but didn't know that 1280x1024 wasn't a 4:3 resolution. the canon guy did as well, but hes actually not a canon guy, he just runs a canon enthusiast website and is located locally.

 

[Anubis]

cause their stupid.

have you seen some of teh adds on TV lately

 

[JetBlack69]

When you know the flaws in your product, it is hard to build the hype.

 

[ElFenix]

Originally posted by: JetBlack69
When you know the flaws in your product, it is hard to build the hype.

yeah but its also hard to train people to sell the thing to even a somewhat savvy customer

 

[JetBlack69]

Originally posted by: ElFenix

Originally posted by: JetBlack69
When you know the flaws in your product, it is hard to build the hype.

yeah but its also hard to train people to sell the thing to even a somewhat savvy customer

Did you speak to the reps then?

 

[xBopx]

most mainstream ad companies are actually scam artists

 

[psianime]

It's only natrual for customers to know more about products then marking people because we use them all the time.

-psianime

 

[SherEPunjab]

What, and "Dude i'm getting a Dell!"

doesn't make you wanna go out and buy one?

 

[Juniper]

Marketing is all about image. Most of those guys don't know what they are talking about.

 

[xBopx]

Originally posted by: Juniper
Marketing is all about image. Most of those guys don't know what they are talking about.

Thats what the scam artists want you to think.

Marketing is all about results(money).

 

[ElFenix]

Originally posted by: JetBlack69

Originally posted by: ElFenix

Originally posted by: JetBlack69
When you know the flaws in your product, it is hard to build the hype.

yeah but its also hard to train people to sell the thing to even a somewhat savvy customer

Did you speak to the reps then?

yeah i spoke to a couple of them for great long whiles detailing 1) why music match wasn't good for making mp3s with (for the music match girl) 2) why palm processors don't need to run 400MHz (for the axim guys) 3) what a desknote is (for one of the guys showing dell's new desktop parts notebook)