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how come Acura in the states? and Honda elsewhere?

xtreme2k

Diamond Member
Jun 3, 2000
3,078
0
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why they change the name?

most of the place they have

Honda Accord
Honda Integra
Honda Legend
Honda Civic
Honda Prelude?
but then how come sunddenly became acura in the states?
 

NFS4

No Lifer
Oct 9, 1999
72,640
8
81
Because in the US, we like to feel "special" so they give us "special" names.

Acura is just Honda's "luxury" marque like Nissan/Infiniti, Toyota/Lexus, Ford/Lincoln, etc.

i.e.

Acura TL = Honda Accord with different interior/body and beefed up engine.
Acura CL = Honda Accord Coupe and same as above
 
Feb 10, 2000
30,029
66
91
I think their concern was that many traditional, older luxury-car buyers in the US would associate the Honda name with inexpensive econo-cars, making it tough to build market share for their ritzier models (similar deal with Infiniti and Lexus). It certainly seems to have worked well enough, and Lexus in particular has maybe the best reputation for quality of any carmaker.
 

Buddha Bart

Diamond Member
Oct 11, 1999
3,064
0
0
Its all brand-image.

In europe they call it the Chrysler Viper.
In japan, almost every nissan car has a totaly different name.

bart
 

SSGTi

Senior member
Jul 23, 2000
473
0
0
Wooh where I can get one of these special 'Lozer' integra type r's (I hear there super fast!) ;)
 

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