I picked this camera up for $250 shipped last August when CompUSA was running a deal on it. Ended up selling it because I wanted something better than 2.0 Mpixel and 2x optical zoom. This camera is a tank (waterproof, shock protection due to thick rubber all over it) and if you can deal with the size and low-end capabilities it's worth checking out, but I certainly wouldn't pay $278+shipping for it.