Actually, they go for about $50 in NYC. Funny thing is, when I ordered my labret (between lower lip & chin) bar, and the bar for my ear, they threw me a belly button piece for free. It's a slightly curved bar with a steel flower on one end and a purple "gem" stone in the middle, where the flower is supposed to cover the inside of the naval. Cute piece, but WTF am I going to do with it? lol I tossed it to the girl I was seeing at the time, she liked it.