I have no problem realising they "can" be rebadged... My problem is people implying that they are simply based on firmware compatibilities or the place of manufacture. Philips and Magnavox are the same company, but you don't get a Philips by buying a Magnavox. Even in a case like that the parts are sorted for quality, and tolerances are different. No one ever bothers to produce benchmark comparisons, inside information (a friend that works in the company), etc when making such claims as rebadging. I've worked in a few factories and I know how they operate. At the very least you have to acknowledge that a company that doesn't make it's own drive may not be consistent with other drives, won't have the same warranty or tech support, etc.. blah blah blah. Not saying this isn't a good deal obviously if Teac and Ricoh put their name on the firmware it's probably good, but what's stopping Cendyne from using yet another manufacturer?