Honda Bets Scientists in Secret Engine Lab Can Outsmart Toyota

[OS]

There, engineers are building a diesel engine for 2009 that Honda says will meet both new U.S. limits and more stringent California rules on soot and nitrous oxide emissions and still use 30 percent less fuel than gasoline models.

...

Honda spent $3,193 per vehicle worldwide for research, development and capital expenses in 2005. That's $256 more than the $2,937 at Toyota and almost double the $1,611 at GM, says John Murphy, a Merrill Lynch & Co. auto analyst in New York.

...

Having an engineer at the top impresses competitors. ``Honda is a very knowledge-driven company,'' says Tom Stephens, a group vice president at GM. ``The people who are in charge know engines.''



link

 

[compnovice]

Originally posted by: OS

Having an engineer at the top impresses competitors. ``Honda is a very knowledge-driven company,'' says Tom Stephens, a group vice president at GM. ``The people who are in charge know engines.''

link

I hope he still has his job after this...

 

[ballmode]

Toyota is dominant...


Honda is cleaner 🙂

 

[Goosemaster]

IT's not about imrpessing competitors. that's jsut corporate propaganda.


it's about decimating their ranks, about makign them fall totheir knees to pleasure you agaisnt their will....

to remove every ounce of self-respect that they have, every shriveled remant of pride that they coudl have every felt.

it's about crushign them into saltines.

that's what it's about peeps.

 

[srp49ers]

If anyone's up to the challenge, its Toyota

 

[msparish]

That per vehicle stat is misleading. Sure, it may look impressive, but if someone sells 2x the number of cars it will distort the true expenditures. Company A could put $1,000,000,000 in research towards a model that sells 1,000,000 units. Meanwhile, company B puts $1,000,000 in research towards a model that sells 100 units. That gives $1,000 per vehicle vs $10,000 per vehicle.

I guess what I'm trying to say...research dollars should not be expressed in $/vehicle. It should be expressed in total $ or $/model. However, you run into problems with the $/model with platform sharing, unless you have some way to account for it.

 

[OS]

Originally posted by: Goosemaster
IT's not about imrpessing competitors. that's jsut corporate propaganda.


it's about decimating their ranks, about makign them fall totheir knees to pleasure you agaisnt their will....

to remove every ounce of self-respect that they have, every shriveled remant of pride that they coudl have every felt.

it's about crushign them into saltines.

that's what it's about peeps.

until the DOJ antitrust division comes to pound your ass

 

[Kelvrick]

Originally posted by: msparish
That per vehicle stat is misleading. Sure, it may look impressive, but if someone sells 2x the number of cars it will distort the true expenditures. Company A could put $1,000,000,000 in research towards a model that sells 1,000,000 units. Meanwhile, company B puts $1,000,000 in research towards a model that sells 100 units. That gives $1,000 per vehicle vs $10,000 per vehicle.

I guess what I'm trying to say...research dollars should not be expressed in $/vehicle. It should be expressed in total $ or $/model. However, you run into problems with the $/model with platform sharing, unless you have some way to account for it.

Toyota does sell a whole lot more cars then honda. Makes more money per sold too, I think.

 

[gotsmack]

Originally posted by: Goosemaster
IT's not about imrpessing competitors. that's jsut corporate propaganda.


it's about decimating their ranks, about makign them fall totheir knees to pleasure you agaisnt their will....

to remove every ounce of self-respect that they have, every shriveled remant of pride that they coudl have every felt.

it's about crushign them into saltines.

that's what it's about peeps.

Conan, what is best in life?

 

[ATLien247]

Originally posted by: gotsmack

Originally posted by: Goosemaster
IT's not about imrpessing competitors. that's jsut corporate propaganda.


it's about decimating their ranks, about makign them fall totheir knees to pleasure you agaisnt their will....

to remove every ounce of self-respect that they have, every shriveled remant of pride that they coudl have every felt.

it's about crushign them into saltines.

that's what it's about peeps.

Conan, what is best in life?

To crush your enemies, see them driven before you, and to hear the lamentation of the women!

 

[Howard]

But.. but.. to ride with the wind in your hair, and a good horse between your legs...

 

[Ika]

Originally posted by: ATLien247

Originally posted by: gotsmack

Originally posted by: Goosemaster
IT's not about imrpessing competitors. that's jsut corporate propaganda.


it's about decimating their ranks, about makign them fall totheir knees to pleasure you agaisnt their will....

to remove every ounce of self-respect that they have, every shriveled remant of pride that they coudl have every felt.

it's about crushign them into saltines.

that's what it's about peeps.

Conan, what is best in life?

To crush your enemies, see them driven before you, and to hear the lamentation of the women!

amen!

 

[KentState]

Originally posted by: msparish
That per vehicle stat is misleading. Sure, it may look impressive, but if someone sells 2x the number of cars it will distort the true expenditures. Company A could put $1,000,000,000 in research towards a model that sells 1,000,000 units. Meanwhile, company B puts $1,000,000 in research towards a model that sells 100 units. That gives $1,000 per vehicle vs $10,000 per vehicle.

I guess what I'm trying to say...research dollars should not be expressed in $/vehicle. It should be expressed in total $ or $/model. However, you run into problems with the $/model with platform sharing, unless you have some way to account for it.

It can be a telling stat from the standpoint that honda can put a lot more of the margin made on a car into research.

 

[RagingBITCH]

Originally posted by: KentState

Originally posted by: msparish
That per vehicle stat is misleading. Sure, it may look impressive, but if someone sells 2x the number of cars it will distort the true expenditures. Company A could put $1,000,000,000 in research towards a model that sells 1,000,000 units. Meanwhile, company B puts $1,000,000 in research towards a model that sells 100 units. That gives $1,000 per vehicle vs $10,000 per vehicle.

I guess what I'm trying to say...research dollars should not be expressed in $/vehicle. It should be expressed in total $ or $/model. However, you run into problems with the $/model with platform sharing, unless you have some way to account for it.

It can be a telling stat from the standpoint that honda can put a lot more of the margin made on a car into research.

I don't see how it has anything to do with margins on cars. It's simply R&D expenditure, and I highly doubt either Honda or Toyota give a crap about how much money they sink into R&D (I mean in terms of "is it within our budget")