- Sep 29, 2000
- 70,150
- 5
- 0
So, some of the grocers in my area have redbox.com boxes. These are vending machines for about 50 DVDs, all new release/popular ones (the bread and butter of Brick and Mortar conventional movie stores). To rent a movie, you pay $1/day+tax and swipe with your credit card. You get billed each day until you return the movie. After 25 days it's yours.
You can logon to redbox.com beforehand and reserve a movie, then when you get there you know it's available for you.
Contrast with movie gallery, for example: far less locations, less convenient, and they rent movies at "a dolar a day", but you have to get it for 5 days or so. Who needs that? 99% of the time a person wants a movie for a single day.
Redbox is just masterful. It is highly reliable, draws attention from people, making money on volume. I have no idea if the company's finances look good or not, but this is just a masterful execution of an idea. The combination of setups like this and online ensures that large movie-only B&Ms are simply moribund.
EDIT: I think that if Redbox was a woman it would be Jessica Biel combined with Pepper Potts from Ironman.
You can logon to redbox.com beforehand and reserve a movie, then when you get there you know it's available for you.
Contrast with movie gallery, for example: far less locations, less convenient, and they rent movies at "a dolar a day", but you have to get it for 5 days or so. Who needs that? 99% of the time a person wants a movie for a single day.
Redbox is just masterful. It is highly reliable, draws attention from people, making money on volume. I have no idea if the company's finances look good or not, but this is just a masterful execution of an idea. The combination of setups like this and online ensures that large movie-only B&Ms are simply moribund.
EDIT: I think that if Redbox was a woman it would be Jessica Biel combined with Pepper Potts from Ironman.