Another vote for a 32" Toshiba. I am an avid Toshiba fan. I've got toshiba TV, VCR, and DVD player. The damn VCR is 6 years old, never been cleaned, and still plays like new. The TV has one of the best pictures that I've ever seen on a non-flat screen TV. Excellent TV.
I know three people who have owned Sony TV's and have had nothing but problems with the things. I'm not too overly fond of the picture and I find them grossly overpriced. They go bragging that trinitron is god's gift to the TV industry. Here's a hint...it ain't.
As others have said, I could give flying fart about spiff 27" flat screen. Yes they are neat, and yes they do offer a pretty nice picture, but $700 for a 27" TV? Go fsck yourself sony!
I just paid $270 for a very nice 27" Samsung last night. I would have bought a Toshiba, but price was the name of the game and it was another $40 on top of an already stretched budget.
Put away your geekish tendencies and get the big screen. 32" are the perfect size TV if you ask me. They are great when placed in a large room, yet not so ungodly big that they are impossible to bear in a smaller room. Not to mention that a 36" TV is impossible to move by one person. I can pick my 32" up and move it across the room. No can do with a 36 incher.
Get a 32" Toshiba and enjoy it.