I thought I replied to this a few hours ago but evidently not:
It was pretty amusing a few weeks back, when it was introduced.
Let me quote from my other post:
<< Wow, but its obvious that its "Cool Processing" is not very surprising since Cyri...oops I mean VIA. VIA has been the first to output .13 Micron Process processors (Most of their higher end C3's around 700 or 800Mhz.). This "Test" or "Challenge" would have been better suited if VIA's C3 was pitted against a Pentium 3 instead of a Celeron (II). Maybe if Intel did not include a Thermal Diode on chip, the Celeron or Pentium 3 would have lasted a bit longer...before ultimately frying. Like the music though. >>
And if they used the same heatsink/fan for both processors.
And as with all Tech-y videos I enjoy the background music.