Guys this is mostly to reduce the cost of it and up the speed a bit for the same power consumption.
I think this will be good for entry level and mid range GPU's for the next year, while we still have all of the top end GPU's using GDDR5 memory, so HBM is still ways off and we are probably talking mid 2015 until it becomes standard for top end hardware and late 2015 before it starts tricking down to mid level graphics.
I think overall its positive and will reduce memory costs a bit in 2015, while also offering a bit more performance. So we are going to see a bit cheaper entry level and mid level graphic cards.