Wiki: http://en.wikipedia.org/wiki/Chocolate "In 2007, the Chocolate Manufacturers Association in the United States, whose members include Hershey, Nestlé, and Archer Daniels Midland, lobbied the Food and Drug Administration to change the legal definition of chocolate to let them substitute partially hydrogenated vegetable oils for cocoa butter in addition to using artificial sweeteners and milk substitutes. Currently, the U.S. Food and Drug Administration (FDA) does not allow a product to be referred to as "chocolate" if the product contains any of these ingredients" http://dine.racoma.com.ph/thoughts/hersheys-mockolate-hersheys-chocolate-no-more-i-felt-so-betrayed/ "In September 2008, MSNBC reported that several Hershey chocolate products were reformulated to replace cocoa butter with vegetable oil." "As the new versions no longer meet the Food and Drug Administration’s definition of “milk chocolate”, the changed items were relabeled from stating they were “milk chocolate” to “chocolate candy” and “chocolaty.” Cliffs: - Hershey's replaced cocoa butter with vegetable oil to cut costs. - New formula no longer meets FDA definition of "Milk chocolate" - Now they call their products “chocolate candy” and “chocolaty” - Hershey’s Kisses, Hershey’s Bar, Kissables, Mr. Goodbar, Krackel, etc - Hershey’s Kissables Milk Chocolate is now called Hershey’s Kissables Chocolate Candy I cant believe they went ahead w/the change in formula w/o the FDA changing it's rules. A bigger thing i cant believe is that the FDA didnt change the rules under lobbying by the big corporate giants. I thought it would be rubber stamped. After all 2007 was still ruled by Bush and his croonies where big business > people.