Help identifying a watch I keep seeing

[gorcorps]

I saw a watch that looks like a normal bracelet, and there's no watch face. Instead the numbers are lit up between the links in the bracelet. Not a great description, but hopefully enough for those that have seen it. What is it?

 

[Viper GTS]

Googled faceless watch:

http://www.wired.com/gadgetlab/2009/04/faceless-watch/

Viper GTS