From the grave, does your retail heatsink come with some material at the bottom?
If so that should be the thermal pad, which should be sufficient in the correct thermal transfer, at least from AMDs perspective.
If you feel that you need it, remove the thermal pad material and use some thermal paste. Arctic Silver 5, or Ceramic are products that I've used with very good results. AS 5 has a silver base so it is electrically conductive. Ceramic does not, so for the 100% guarentee to not short the board, I would suggest ceramic.