as a canadian broadcaster with i'd like to think a fairly informed opinion, i'll go on record saying that HD radio is indeed a scam. as most things go, canada is behind the u.s. the benefit is we can see, we can evaluate things likes HD radio before we have to consider adopting it. HD radio is not sufficiently better than standard radio for listeners en masse in sufficient numbers unless it's a free upgrade and even then...consider in a car, the amount of road noise generated. if you want to do a little test, turn the radio down to an audible but not a loud level and listen to a song...listen to that same song at home..you'll be amazed how much information you don't hear driving in a car.. you have all kinds of harmonics being generated..i've heard radio promos produced in a studio where i wondered if the mix of the music bed was to hot against the announcer voice..that when you listen to in the car, you can't even hear the music bed and think it's a "cold" (no music) promo! you will never get a "pure" sound in your car..at home you would likely notice more improvement, but 60% of tuning plus across north america to radio is not done in the home, but in the car. it is indeed a ploy against satellite radio to lessen it's impact. some u.s. broadcasters..and many canadian broadcasters, are going a different route, attacking satellite radio by virtue of it's lack of containing local content which is a big drawback to it...and creating a one on one relationship with listeners via rewards clubs.
the great "lie" about satellite radio since day one, by the way (and a tip if you're ever into buying stocks in those companies) is that they count growth based on receivers sold, not active subscriptions. of course satellite radio is growing, as more and more cars come equipped..satellite radio manufacturers get to count a radio sold for x period of time as if it were actually being used. you would be shocked how many people get a satellite radio for xmas..and stick it in their closet..or are starting to let their subscriptions lapse. that's why there's lots of talk of the 2 satellite radio companies merging...they know they are going to get nailed at some point with the reality, plus they stimulated growth by hiring people like howard stern, oprah etc for huge sums of money. it's all a big gamble to try to get some astronomical growth asap before the stuff hits the fan and share prices nose dive. in canada, satellite radio companies have lobbied our govt to let them sell advertising..just like a radio station

what's that about when "commercial free" is what they say is the biggest benefit. i will also tell you i was party to a big research study of where people are getting their music..mp3, ipod, radio , internet, cds and satellite radio were all researched as part of the study..the interesting fact is the biggest threats to terrestrial radio are not ipods..or satellite radio..or mp3 players..it's still...cds. people like to have their collections with the pretty covers and liner notes and complete albums from artists they like. most go figure..now, that will change as more and more people find it easier to create their own collections..assuming they want to bother and have the time. my 16 year old daughter will spend hours making her own cds..then again, she's not working much, she goes to school and goes out 3 nights a week..wait until she's an adult, has a job, kids and a husband. i'll be very surprised if she wants to sit at a computer and spend hours downloading songs for a cd..not based on the current tech available...
and secondarily, the study found that not only are most other medias not a threat to radio, but one of the main problems with satellite radio, is they don't tell you what the new songs are..for example, the new seether tune is a huge breakout hit for them. sure, you can hear it on satellite radio, but if radio ..or a friend, isn't there to tell you who's playing it..what it's called...how are you ever going to buy it..unless you luck out or take the time to do a lyric search. easier to listen to a radio station for most..given that the number 2 listener complaint constantly is "they don't tell me the name of the songs enough"...any programmer who has any brains is encouraging their on air talent to name ever band, and every song..whether it's a classic hit..or a new song..and as a programmer who teaches that to his staff..i can tell you, it works..and that's a part of what makes my radio stations valuable to our listeners.. and why satellite radio tuning has fallen in our city from 15%, to 11% in the last year, in spite of the impact of "new sources of media"
