The carmaker built its reputation on quality -- certainly on being higher-fidelity than U.S. auto companies. Through the 1980s and 1990s, Toyota's executives ran it on the principle of kaizen, or "continuous improvement." It's a method of building in total quality management while making employees more effective.
But in 1999 Toyota listed its shares on the New York Stock Exchange and made growth an imperative. In the 2000s, Toyota found itself in a race to become the biggest automaker on earth. Toyota made 4.8 million cars and trucks in 1999, and nearly twice as many -- 8.5 million -- in 2008. The company set a goal of making the Camry the best-selling car in the U.S. – a title it won in 2003 and has held since. In 2008, Toyota passed General Motors to become the world's biggest automaker. GM had held the ranking for 77 years.
Toyota, built on fidelity, drove to become the ubiquitous, super-convenient carmaker. To get there, it expanded manufacturing, spreading it all over the world. Along the way, Toyota officials recognized the danger to its own brand. They knew that fidelity could be harmed. "Toyota is so big now," Teruo Suzuki, a Toyota general manager told Fortune in 2005. "We make so many cars in so many different places with so many people. Our greatest fear is that as we keep growing, our ability to maintain the discipline of kaizen will be lost."
http://www.dailyfinance.com/story/c...-made-the-same-mistake-as-starbucks/19354955/
If I were feeling suicidal, I would buy a Toyota. Heck, four people were killed in an out of control Avalon about 20 miles away from me:
Four Dead After Car Plunges Into Pond
Police say it's not clear if recalled floormat played role in fatal crash
Investigators are looking into whether or not the reason for a recent Toyota recall could be related to a fatal crash over the weekend in Southlake.
Four people were killed when a Toyota Avalon smashed through a pipe fence and then flipped into a pond north of state Highway 114 on Saturday morning.
Witnesses said neighbors jumped into the frigid pond and tried to rescue the people trapped inside the car. All four people were pulled out alive, but they later died at area hospitals later Saturday evening.
Officials said the four victims were Monty Hardy, 56, of Southlake; Hadassah Vance,35, of Euless; Wendy Akion, 38, of Irving; and Sharon Ransom, 56, of Grapevine.
Accident Investigation Continues in Southlake
They were members of the same church, the Kingdom Hall of Jehovah's Witnesses in Grapevine.
Southlake police are looking into whether or not a stuck gas pedal could have caused the crash.
In September, Toyota recalled nearly four million cars and trucks, including the Avalon, warning that the floormat on the driver's side could snag the gas pedal, causing the car to speed out of control.
"We're getting that inquiry more than anything else. But until the accident investigation team does their part with that vehicle, we don't know yet," Officer Roderick Page said.
Investigators should know by the end of next week if the floormat contributed to the crash.
The crash has sparked concerns about the intersection of Burney and Lonesome Dove roads.
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Witnesses said neighbors jumped into the frigid pond and tried to rescue the people trapped inside the car. All four people were pulled out alive, but they later died at area hospitals later Saturday evening.
Other than the media spin I don't see where the defects played a roll in this accident?
Wow wtf? What are the chances of that?! All four were pulled out alive, and they all died later? What the hell? Usually crashing into water doesn't cause much bodily damage, it's just whole not being able to breathe thing...
Wow wtf? What are the chances of that?! All four were pulled out alive, and they all died later? What the hell? Usually crashing into water doesn't cause much bodily damage, it's just whole not being able to breathe thing...
My perception of them started going downhill in the late 90's and progressing from there. Their quality is directly tied to the number of cars they were selling. But it was an inverse relationship. The more they sold, the worse things got.
I'm curious how many billions this fiasco will end costing Toyota over the next couple years. Between lost sales, perception, lawsuits, R&D costs, recall costs, ect. It's got to be a rediculously high number.
That is strange, but maybe they had internal injuries and massive head trauma as a result of the accident. Who knows.
Every car maker drops an egg sometimes. Chevy had Corvair. Ford had Pinto. Chrysler had the K car.
But Toyata really has dropped the ball big time on this one.![]()
I remember reading about something similar a while back. I still don't understand why a driver wouldn't think to put the car in neutral or shut off the engine if the accelerator gets stuck.If I were feeling suicidal, I would buy a Toyota. Heck, four people were killed in an out of control Avalon about 20 miles away from me:
Four Dead After Car Plunges Into Pond
Police say it's not clear if recalled floormat played role in fatal crash
Investigators are looking into whether or not the reason for a recent Toyota recall could be related to a fatal crash over the weekend in Southlake.
Four people were killed when a Toyota Avalon smashed through a pipe fence and then flipped into a pond north of state Highway 114 on Saturday morning.
Witnesses said neighbors jumped into the frigid pond and tried to rescue the people trapped inside the car. All four people were pulled out alive, but they later died at area hospitals later Saturday evening.
Officials said the four victims were Monty Hardy, 56, of Southlake; Hadassah Vance,35, of Euless; Wendy Akion, 38, of Irving; and Sharon Ransom, 56, of Grapevine.
Accident Investigation Continues in Southlake
They were members of the same church, the Kingdom Hall of Jehovah's Witnesses in Grapevine.
Southlake police are looking into whether or not a stuck gas pedal could have caused the crash.
In September, Toyota recalled nearly four million cars and trucks, including the Avalon, warning that the floormat on the driver's side could snag the gas pedal, causing the car to speed out of control.
"We're getting that inquiry more than anything else. But until the accident investigation team does their part with that vehicle, we don't know yet," Officer Roderick Page said.
Investigators should know by the end of next week if the floormat contributed to the crash.
The crash has sparked concerns about the intersection of Burney and Lonesome Dove roads.
![]()
