NECCO® declares "Love?s In The Forecast? with new 2008 Sweethearts® Conversation Hearts sayings.
1/9/2008
Weather-inspired Sayings Turn Up the Heat this Valentine?s Day
REVERE, Mass. ? (JANUARY 9, 2008) ? The New England Confectionery Company (NECCO®) is looking to the skies this Valentine?s Day and encouraging Americans to weather the storm of love! The 2008 edition of Sweethearts® Conversation Hearts, an iconic part of Valentine?s Day for more than 100 years, honors Mother Nature and the unpredictability of weather ? and relationships. The 10 new weather and nature-inspired sayings, such as ?Melt My Heart,? ?In A Fog,? and ?Chill Out,? capture the day-to-day frenzy of forecasting changing weather patterns and pay tribute to Americans? ever-evolving affections. Other new weather and nature-inspired sayings include: ?Cloud Nine,? ?Heat Wave,? ?Sun Shine,? ?Get My Drift,? ?Wild Life,? ?Nature Lover,? and ?Do Good.? This Valentine?s Day, love?s in the forecast, come rain or shine, sleet or snow!
?Each year we look for new sayings that encourage sweethearts to express their feelings in a different way,? said Lory Zimbalatti, NECCO?s marketing manager and a member of the team that chose the new 2008 sayings. ?This Valentine?s Day season, we decided to celebrate Mother Nature with our new Sweethearts sayings that highlight the excitement and unpredictability of the day-to-day change of weather and people?s love lives.?
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